Riot

The Government want vapes packed and hidden like cigarettes. Help us stop them.

Don't dress the cure like the disease.

What's happened: on 10 July the Government opened a consultation proposing plain white packs for vapes, grey devices, one-word flavour names and tobacco-style hidden displays, in every shop in the UK.

Why it matters: we back protecting kids, and the measures that genuinely do that have our full support. But dress vaping like smoking and even more smokers will believe there's no point switching, even though the Government's own evidence says vaping is 95% less harmful. Meanwhile the law that actually protects children, the ban on selling vapes to under-18s, already exists. It just isn't being enforced.

Why now: the consultation closes at 11:59pm on 2 October 2026. After that, the decision gets made without you. Three actions below. Each takes minutes. Do all three.

Three ways to fight this. Do all three.

1

Email your MP

Two minutes, on the home page. MPs answer to constituents. That's you.

Start now →

2

Answer the consultation

Five minutes. The consultation is where the decision actually gets made, and we'll draft your answers for you.

Go →

You are here

3

Join the Relapse Register

One tick while you do step 1. On the record: these rules risk sending quitters back to cigarettes.

See the register →

The Relapse Register

A public record of people who quit smoking with vapes, who say that if these rules push flavoured vapes out of their reach, they are at risk of going back to cigarettes. Not a threat. A warning, on the record, that we will put in front of the Department of Health and every MP whose constituents are on it.

…

people at risk of relapse

ASH estimates 2.5 million adults in Britain quit smoking with a vape in the past five years. Every one of them is a relapse the Government should be trying to prevent.

How to join: tick the Relapse Register box when you email your MP. It takes one click and no extra details.

What we publish: your first name and town only, and only after a human has moderated it. Your full details stay private (see the privacy notice).

What it's for:per-constituency counts that make this real for MPs ("217 of your constituents are at risk of relapse"), and a single, deliverable document for the Department of Health before the consultation closes on 2 October.

To be clear: Riot doesn't want anyone to smoke, ever. Vaping is not risk-free, but it is, by the Government's own consultation, 95% less harmful than the cigarettes it replaces. Keeping switchers switched is the whole point.