Riot

The Government want vapes packed and hidden like cigarettes. Help us stop them.

Don't dress the cure like the disease.

What's happened: on 10 July the Government opened a consultation proposing plain white packs for vapes, grey devices, one-word flavour names and tobacco-style hidden displays, in every shop in the UK. And this is only round one: today it's the packs and the names. Flavours will be next.

Why it matters: we back protecting kids, and the measures that genuinely do that have our full support. But dress vaping like smoking and even more smokers will believe there's no point switching, even though public health evidence puts vaping at around 95% less harmful, and the Government's own data shows 2.7 million ex-smokers used a vape in their last quit attempt. Meanwhile the law that actually protects children, the ban on selling vapes to under-18s, already exists. It just isn't being enforced.

Why now: the consultation closes at 11:59pm on 2 October 2026. After that, the decision gets made without you. Three actions below. Each takes minutes. Do all three.

Three ways to fight this. Do all three.

Start here

1

Email your MP

Two minutes, on the home page. MPs answer to constituents. That's you.

Start now ↓

2

Answer the consultation

The consultation is where the decision actually gets made. Our guide walks you through it, box by box, and drafts your answers.

Go →

3

Join the Relapse Register

One tick while you do step 1. On the record: these rules risk sending quitters back to cigarettes.

See the register →

We Vape, We Vote1. Your MP2. Who you are3. About you4. Send it

Step 1: Find your MP

Enter your postcode and we'll match you to your constituency and MP using the official UK Parliament database. MPs act on letters from their own constituents. That's why we ask.