The Government want vapes packed and hidden like cigarettes. Help us stop them.
Don't dress the cure like the disease.
What's happened: on 10 July the Government opened a consultation proposing plain white packs for vapes, grey devices, one-word flavour names and tobacco-style hidden displays, in every shop in the UK. And this is only round one: today it's the packs and the names. Flavours will be next.
Why it matters: we back protecting kids, and the measures that genuinely do that have our full support. But dress vaping like smoking and even more smokers will believe there's no point switching, even though public health evidence puts vaping at around 95% less harmful, and the Government's own data shows 2.7 million ex-smokers used a vape in their last quit attempt. Meanwhile the law that actually protects children, the ban on selling vapes to under-18s, already exists. It just isn't being enforced.
Why now: the consultation closes at 11:59pm on 2 October 2026. After that, the decision gets made without you. Three actions below. Each takes minutes. Do all three.
Counter poster for specialist retailers. Hit Cmd/Ctrl+Pto print (A4). The QR points at this site's address.
The Government wants vapes in plain packs, hidden like cigarettes. Everywhere, including shops like this one.
Ten minutes, three actions: email your MP, answer the consultation, sign the Relapse Register. Before 2 October.
Scan. Type. Send.
18+ only. A political campaign by Riot Labs. No products are sold or promoted here.