Riot

The consultation has closed

They've closed the consultation. They haven't made the decision.

Don't dress the cure like the disease.

What's happened: on 2 October the Government's consultation on vape packaging closed. It proposed plain white packs, grey devices, one-word flavour names and tobacco-style hidden displays in every shop in the UK. Officials are now writing the response. And this is only round one: today it's the packs and the names. Flavours will be next.

Why it matters: we back protecting kids, and the measures that genuinely do that have our full support. But dress vaping like smoking and even more smokers will believe there's no point switching, even though public health evidence puts vaping at around 95% less harmful, and the Government's own data shows 2.7 million ex-smokers used a vape in their last quit attempt. The law that actually protects children, the ban on selling vapes to under-18s, already exists. The question is who is checking it.

Monday 12 October

Parliament is back

The Commons returns from conference recess. Written questions can be tabled again from this day. Nobody has yet asked how many underage test purchases are carried out, or by how many officers. That is the question the FOI data answers.

Write to your MP

Most people think vaping is as bad as smoking. It is not.

Share who believe vaping is as harmful or more harmful than smoking.

All adults54%
Adults who smoke52%
Smokers who have never vaped61%
View as a table
GroupShare (% of group)
All adults54%
Adults who smoke52%
Smokers who have never vaped61%

Source: ASH, Use of vapes among adults in Great Britain, 2026 (Smokefree GB survey, 13,259 adults). The Office for Health Improvement and Disparities says vaping poses a small fraction of the risks of smoking in the short and medium term. Vaping is not risk-free.

What the experts say

How harmful is it?

“My reading of the evidence is that smokers who switch to vaping remove almost all the risks smoking poses to their health.”
/// Professor Peter Hajek, Queen Mary University of London, independent author of the PHE review
Public Health England, 2015

Does it work?

“You're roughly twice as likely to quit smoking if you use a nicotine vape compared with other nicotine replacement products, like patches or gum.”
/// NHS Better Health
Vaping to quit smoking

How harmful is it?

“Smokers should be reassured that these products can help them quit all tobacco use forever.”
/// Professor John Britton, Royal College of Physicians
Nicotine without smoke, 2016

The Government agrees

“While vapes are not harm free, they are significantly less harmful than smoking, and vapes have helped millions of people successfully stop smoking in recent years.”
/// Hazel Cheeseman, Chief Executive, ASH
Quoted in the Government's own press release, 10 July 2026

The misperception

“Misconceptions about vaping harms remain high: 52% of adults who smoke believe vaping is as harmful or more harmful than smoking.”
/// ASH
Use of vapes among adults in Great Britain, 2026

The Government's own warning

“If changes to vape packaging results in vapes being perceived as unappealing or harmful, it could discourage individuals switching from smoking products in scope to vaping.”
/// Department of Health and Social Care
Consultation-stage impact assessment on standardised packaging, July 2026

Enforcement

“Effective enforcement is now the critical priority: without robust, well-resourced Trading Standards activity on the ground, even the strongest legislation will fall short of its ambitions.”
/// John Herriman, Chief Executive, Chartered Trading Standards Institute
CTSI, 29 April 2026

Every quote is word for word from the source linked. These bodies speak for themselves; they have not endorsed Riot or this campaign. Vaping is not risk-free, and is for adults who smoke.

What happens next

  1. 10 July 2026

    Consultation opens

    DHSC proposes plain white packs, grey devices, one-word flavour names and tobacco-style hidden displays.

  2. 30 September 2026

    Riot files its response

    Enforcement first, a licensed specialist display exemption, and no plain packs.

  3. 2 October 2026

    Consultation closes

    11:59pm. The responses are now with DHSC officials.

  4. 12 October 2026

    Parliament returns

    First day written questions can be tabled again. The test-purchase question has not been asked.

  5. 28 October 2026

    Autumn Budget

    Will vape duty fund the enforcement that already exists in law?

  6. 29 October 2026

    New age-of-sale law starts

    Age of sale 18 UK-wide, free distribution and deep discounts banned, £200 fixed penalties.

  7. To be confirmed

    Government response and draft regulations

    At least 12 months' notice for packaging and six for display, staged through this Parliament.

  8. Around January 2027

    Vape shops and planning permission

    The High Street announcement of 11 August: vape shops brought into planning control, longer closure orders.

  9. 1 June 2027

    Ban on consumer advertising and sponsorship

    The Tobacco and Vapes Act bans consumer advertising of vapes. This site remains a political campaign, not advertising.